![]() Conversion tracking: Measure what happens after a user clicks on your ads and lands in your app, like whether they purchased a product, signed up for an account, called your business, or subscribed to your newsletter.People who click on your ads can go directly to the app pages you specify. Deep linking: Use deep links to send mobile device users directly to relevant pages in your app rather than your website.It optimizes campaign performance to keep your valuable app users engaged, and drive more conversions.It powers better user experiences using native app features (for example, saved user info or push notifications). ![]()
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